
By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.

By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.

By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.

By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.

By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.