![CENTRAL CAMERA COMPANY IDENTITY](https://static.wixstatic.com/media/c1f086_5708f0674b2d4cac8b6282de586a4bee~mv2.png/v1/fill/w_980,h_637,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/c1f086_5708f0674b2d4cac8b6282de586a4bee~mv2.png)
By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.
![CENTRAL CAMERA COMPANY IDENTITY](https://static.wixstatic.com/media/c1f086_5708f0674b2d4cac8b6282de586a4bee~mv2.png/v1/fill/w_980,h_637,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/c1f086_5708f0674b2d4cac8b6282de586a4bee~mv2.png)
By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.
![CENTRAL CAMERA COMPANY IDENTITY](https://static.wixstatic.com/media/c1f086_8d6293fb92bd41b2b6b1958841a2cc68~mv2.png/v1/fill/w_980,h_735,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/c1f086_8d6293fb92bd41b2b6b1958841a2cc68~mv2.png)
By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.
![CENTRAL CAMERA COMPANY IDENTITY](https://static.wixstatic.com/media/c1f086_bd006a6beb844f27a3c5373cc100044b~mv2.png/v1/fill/w_980,h_653,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/c1f086_bd006a6beb844f27a3c5373cc100044b~mv2.png)
By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.
![CENTRAL CAMERA COMPANY IDENTITY](https://static.wixstatic.com/media/c1f086_8d6293fb92bd41b2b6b1958841a2cc68~mv2.png/v1/fill/w_980,h_735,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/c1f086_8d6293fb92bd41b2b6b1958841a2cc68~mv2.png)
By utilizing the shape of camera parts, this symbol was developed and made to represent the identity of Central Camera Company, Chicago’s oldest camera store. The structure of a lens, to be specific aperture, was manipulated to reinforce the idea of being central.